“ Influence marketing is an art and science. The art is the crafting and creating of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks” - Jeff Bullas
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Promotekar™ technology platform helps discover, engage, promote and track the entire influencer marketing campaign for the companies in a single click of a button.

We work extensively with the influencer community to showcase them to various promoters with relevant information about their reach, engagement effectiveness and historical performance to benefit both mutually.

Relevant Influencers

We use statistical tools to make it easy for companies to analyse the social media landscape for the most effective profiles based on geography, category and other demographic data.

Abide By Regulations

PromoteKar works closely with various stake holders in the influencer ecosystem to abide by the law of the land.

Influencers Preferences

Influencers are more likely participate in campaigns if it is easy for them to integrate content into their blogs, Facebook pages, and other portals. We work extensively on standardising promotional content to make it convenient for influencers.

Relationship with Influencers

We enable brands / companies to leverage on our strong influencer relationship to advocate their products. A simple message by our influencer community on Facebook or Twitter can create a huge impact.

Social Networking Sites

The PromoteKar platform is integrated with all networking sites like Facebook, YouTube, Twitter, Instagram, blog sites and more to help increase reach and visibility.

The Promotekar™ expertise

Influencer marketing is being adopted extensively as part of branding activity to reach out to the desired target audience. PromoteKar understands the difference between popularity and impact. PromoteKar enables the brands to search and connect with influencers who suit their brand image and hence deliver an effective campaign to improve their business.

Good judgement will always beat an algorithm

PromoteKar Approach

  • Define the Strategy: Campaign Objective
  • Identify verticals : Identify the key vertical of influencers
  • Key Influencers: Enabling identification of ideal influencers in the vertical
  • Social media channels: Instagram, Facebook, Twitter, blogs etc
  • Budget: Planning the marketing basis the budget
  • Influencer type: Macro, Micro, Nano etc
  • Build Relationships: Communicate, Collaborate and Compensate
  • Engagement: Campaign schedule & publish
  • Measuring effectiveness : Track objectives
  • Post-campaign Analysis: Analyse & optimize

Performance Measurement

Here is how PromoteKar platform helps:

  • Enables standardized measurement across various campaigns & programs
  • Consolidated reports showcase campaign effectiveness & enable benchmarking
  • Framework for providing real-time visibility of influencer activity across social media platforms
  • Ensure your brands are working with the most effective influencers by providing data-driven discovery through our platform.
  • Socialise lessons learned from campaigns across the organization & provide insights to develop new influencer collaborations