With mobile and social media taking over peoples life, influencer marketing has gained significant importance over the last few years. The consumers today relate to these new breed of influencers more than traditional celebrities. With consumer base of social media platforms exploding by the day, brands / companies are now looking to leverage on these platforms to improve their sales multifold. It is a win-win for all the stakeholders in the ecosystem – Companies, Influencer and Consumers.
Influencer marketing is becoming integrated into the marketing strategy of most organisations. One survey states that about 80%organisations have explored influencer marketing and the budget allocation is increasing by the day.
Mega
Macro
Power Middle
Micro
Nano
Influencers
Influencers are those personalities who can affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audiences. Instagram models, Twitter personalities, YouTubers are playing key roles in recommending and influencing purchasing decisions of users. It’s not a mandate that Influencer need to be a celebrity every time, but real influencers are people who’ve spent time building their own value and cultivating their audience. They will be always protective of their reputation and about the people who trust them.
Brand
There is a strong relationship between an Influencer and a Brand. Today, influencers are trusted by millions of consumers and marketing firms have started taking notice. A brand collaborates with an influencer to market its products or services. Brands engage the influencer to leverage their influence among friends and family, word-of-mouth marketing is the actual avenue by which this communication takes place. A Brand rides on the influencers social network to improve the brand recognition and / or improve their sales.