KEY INFLUENCER MARKETING STATISTICS

Since more people are joining social media networks every day, companies have begun to realize they can leverage these platforms for marketing. Influencer marketing is being adopted by all major brands / companies in their campaigns to deliver targeted messages.

As the interest in influencer marketing has increased, a lot of research has been conducted on this channel. This research has thrown up some very interesting statistics. Let’s look at some of the key takeaways.

70%
Teen: Influencers over traditional Celebrities
86%
Women: Social Media for Purchasing Advice
49%
Consumers: Influencer Recommendations
69%
Campaigns Earn $6.50 for Every Dollar Spent
57%
Companies Engaging in Influencer Marketing
74%
Consumer: Social Networks to Guide Purchasing Decisions
40%
Customers: Ad-Blocking Technology
40%
Twitter Users: Purchase Based on a Tweet
60%
Consumers: Influenced by Social Media or Blog While Shopping at a Store
67%
Marketers: Influencer promoted Content
71%
Marketers: Influencer Partnerships for Business
67%
Brands: Increase Influencer marketing Spend

Ref: https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you